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Balbale leaving Walmart for a post at CVS

NEW YORK — Musab Balbale is leaving his position as vice president and general manager of Walmart Beauty, and will reportedly take the top merchant role at CVS Health.

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Musab Balbale

Musab Balbale

Balbale announced his departure from Walmart in a post on his LinkedIn page. Industry sources say he is headed to CVS Health, to fill the post that has been vacant since senior vice president and chief merchant George Coleman left in July of 2021. Coleman had been responsible for CVS Health’s front-of-store business, including strategy, product selection and assortments, pricing, promotion, personalization, omnichannel and store design. Those front store business units included Consumer Healthcare, Beauty & Personal Care, Consumables, General Merchandise, Store Brands and Alternative Formats, according to Coleman’s own LinkedIn page.

Balbale’s post did not mention where he was headed next, but alluded to a “next adventure” that he would provide more detail on soon.

“After nearly 6 incredible years, I am leaving Walmart,” he wrote. “I am immensely grateful for all the opportunities these years have provided me. From the infectious energy of Marc Lore at Jet.com to the scale and ambition of Walmart eCommerce; from a single digital eCommerce channel to the complexities of integrated omni-retail – I have been privileged to work alongside passionate, driven and smart retail disrupters.

“For any of you that have the opportunity to work for Steve Breen, Kieran Shanahan or Latriece Watkins — take it! I promise you they will make you better.

“These last two years, supporting Walmart’s Omni beauty business, have been particularly thrilling. I am proud of the speed with which the Walmart beauty team is transforming the business – and in turn shifting the narrative of Walmart Beauty. I have no doubt that they will continue their ambitious trajectory and I will be celebrating their success from a far.

“While I am excited for the next adventure (more on that soon!) I do want to take this moment to say thank you to the colleagues and friends that have made this chapter so rewarding.”

Balbale, who joined Walmart when the company acquired Jet.com, is credited with remaking Walmart’s beauty business in the past year and a half by bringing in new brands that attract a wider audience and more diverse group of consumers, including younger shoppers who previously hadn’t ventured into Walmart’s beauty aisles.

“By mirroring the diversity of our customers we are better able to offer an assortment that meets all of their needs,” Balbale told MMR in an interview in 2021, when he was named one of the publication’s “People of Made a Difference.”

The post Balbale leaving Walmart for a post at CVS appeared first on CDR – Chain Drug Review.


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